Young Food
A New Perspective On Eating: The Emergence of Young Food
Introduction
Over the past few years, the food industry has popularized a novel concept termed “young food” which seeks to promote a much healthier lifestyle. A wider selection of delicious, single-serving meals designed to meet youthful tastes for health, convenience, and sustainability are “young” foods. Smoothie Bowls, Plant-based burgers, and viral tik-tok meals are just the tip of the iceberg, and ‘young’ food trends are emerging daily.
What is Young Food Fueled By?
Young food goes beyond just age, but also the attitude that is correlated with:
Health and Wellness: Many young people prefer nutritious, whole foods over processed options. Superfoods like avocado, quinoa, and kale have become staples.
Sustainability: Gen Z s more conscious about environmental issues leading to the increased adoption of plant-based diets, eco-friendly food products, and alternative proteins.
Innovation: Young food is portable and very visual appealing. This has led to an increase in meal kits, street food, and fusion dishes becoming popular.
Social Marketing: Now with the rise of social media, users are heavily influenced by viral food marketing advertisements.
Trends of Young Food
- Everything is Plant Based
From lattes made using oat milk to lab-grown meat, the world is craving plant substitutes. A significant percentage of youth, for health and ethical reasons, are trying to cut down on meat consumption
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